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title: "Mailchimp integration"
---

The integration between Bolder and Mailchimp lets you sync key store information to automate communications, segment audiences, and trigger marketing flows based on customer behavior.

## Sending customers

Customers who agree to receive promotional communications are automatically synced to the Mailchimp database.

This consent can come from different points on the site, such as:

-   Acceptance during checkout
-   Subscription forms
-   Newsletter sign-up

This information lets you trigger automated flows aimed at acquiring and converting customers, such as welcome series (Welcome Series) and activation automations for new customers, designed to encourage a first purchase after sign-up.

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## Tag sync

Customers who have **tags** in Bolder are synced to Mailchimp, which lets you update or assign those tags on contacts.

This lets you trigger dynamic segments and tag-based automated flows, such as specific campaigns, automations by customer type, or activations based on defined behavior or attributes.

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## Sending orders

The integration sends Mailchimp information about order creation and order state changes.

This data lets you trigger automated flows such as:

-   Abandoned cart recovery
-   Purchase confirmations
-   Post-purchase follow-up

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## Product sync

The product catalog is synced to Mailchimp as customers interact with products, for example by adding them to the cart.

This information lets you:

-   Create automations based on specific products
-   Generate automatic product recommendations (cross-sell and upsell) based on the customer's purchase history
-   Get metrics and performance by product within Mailchimp