---
title: "Promotions to share on social media"
---

## Promotion with code and URL

When you create a discount code promotion in Bolder, you enter a code that your customers can use to activate that promotion when they pay in your store.

But besides that, every promotion you create has a unique link or *URL* that ties the promotion to the purchase of whoever visits the link. In other words, it saves customers from typing the code at the end of the process, and it also lets you see whether all the conditions for the discount to apply have been met.

![](/media/92-1.webp)

## Steps to share a promotion on social media

-   First, create a new promotion in the Bolder panel.
-   After that, the panel will show the activation link for that promotion, so you can send it to your customers.
-   Post the link on Twitter, Facebook, Pinterest or wherever you like.
-   Your customers click the link and arrive at your store, where they see a message saying "you have activated your promotion" (or similar).
-   The customer adds one or more products to the cart until all the conditions for the discount to apply to the purchase are met (e.g. purchase total over 50.000).
-   When paying for the purchase, the customer sees the applied discount in the summary of the total to pay.

![](/media/92-2.webp)

![](/media/92-3.webp)

When advertising products or promotions on social media, we recommend always using images rather than text alone. Many studies and metrics show they are much more effective at attracting traffic.