Product collections

Collections are a fundamental tool on the Bolder e-commerce platform, letting you group products effectively according to criteria you define. Instead of traditional categories, Bolder offers an approach built around collections as the way to classify and present products.

What is a collection in Bolder?

A collection is a strategic grouping of products that come together under a specific set of criteria. These can vary widely, from seasons and events to particular product features. Some examples include the familiar “Summer Collection” and “Winter Collection”, as well as themed collections such as “Mother’s Day” or “Best Sellers”. Bolder lets you create and manage an unlimited number of collections, giving you precise control over how your products are presented and organized.

Collection use cases

Collections in Bolder are versatile and can adapt to different business strategies. Some common use cases include:

• Promotions and Seasons: Organize your products into collections that reflect the seasons of the year or specific events, such as “Summer” or “Winter Clearance” collections.
• Highlights and New Arrivals: Create special collections to showcase new or popular products, such as “Best Sellers” or “New Arrivals”.
• Audience Segmentation: Design collections aimed at specific segments of your target audience, offering a personalized experience.
• Special Events: Celebrate holidays and special occasions with themed collections, such as “Valentine’s Day” or “Christmas Gifts”.

Key features of collections

Collections in Bolder come with features that will boost your online store:

• Flexible Creation: You can create as many collections as you need, adapting them to your marketing and promotion strategies.
• Flexible Assignment: Each product can belong to one or several collections at the same time, which makes it easier to show it in multiple contexts.
• Easy Maintenance: Deleting a collection does not delete the products it contains.
• Menu Integration: Link specific collections in your store’s menus for intuitive navigation.
• Custom Order: Collections have their own order, independent of the store’s general structure.
• Own Address: Each collection has its own unique address in the store, allowing direct access, for example: TIENDA.com/collections/verano .
• Visual Elements: Add rich content to collections, such as HTML text and illustrative images.
• Attributes: Each collection can be enriched with attributes that can then be used for different strategies, such as assigning special badges (for example, “Black Friday”) to the photo of every product in that collection. This gives you a powerful way to highlight and promote products during events and special occasions.

Related articles:

• Creating, assigning and customizing collections: User interface
• Creating, assigning and customizing collections: In bulk with CSV