Professional account on Instagram

Steps to switch your profile to a business account

To have a business linked to an Instagram account, you need a business profile rather than a personal one. This gives you access to features that help your business grow.

Once you have created your account on the social network, follow these steps:

• From your profile, go to Settings.
• Click Switch to professional account.
• Then select the Business option.

Benefits of having a business account on Instagram

With this type of account you can access metrics that help you understand who interacts with your business on this platform. You can also run promotions linked to a credit card, track the performance of your promotions, among other things. Most importantly, this is one of the steps to be approved to sell through Instagram Shopping, for which you need a Facebook account for business, and we show you how to set it up Here.