Mailchimp integration

The integration between Bolder and Mailchimp lets you sync key store information to automate communications, segment audiences, and trigger marketing flows based on customer behavior.

Sending customers

Customers who agree to receive promotional communications are automatically synced to the Mailchimp database.

This consent can come from different points on the site, such as:

Acceptance during checkout
Subscription forms
Newsletter sign-up

This information lets you trigger automated flows aimed at acquiring and converting customers, such as welcome series (Welcome Series) and activation automations for new customers, designed to encourage a first purchase after sign-up.

Tag sync

Customers who have tags in Bolder are synced to Mailchimp, which lets you update or assign those tags on contacts.

This lets you trigger dynamic segments and tag-based automated flows, such as specific campaigns, automations by customer type, or activations based on defined behavior or attributes.

Sending orders

The integration sends Mailchimp information about order creation and order state changes.

This data lets you trigger automated flows such as:

Abandoned cart recovery
Purchase confirmations
Post-purchase follow-up

Product sync

The product catalog is synced to Mailchimp as customers interact with products, for example by adding them to the cart.

This information lets you:

Create automations based on specific products
Generate automatic product recommendations (cross-sell and upsell) based on the customer’s purchase history
Get metrics and performance by product within Mailchimp